Here’s everything you need to know about Video Marketing
Video marketing is undoubtedly and immersive and interactive experience and the same leave a lasting impression on potential consumers. Since story telling is an important part of marketing, videos help to portray customer-appealing content that will immerse and convince their potential customers and that’s why we are witnessing explosive growth of video marketing.
Talking about benefits of video marketing, there is a long list of benefits but one of the major is the conversion rate of videos are highest. As per a recent study, 57 percent of netizens were more likely to buy a product or service after a video demonstration of the same.
This is not all, video also helps brands to increase their search engine ranking and click through rates.
Another major benefit of video marketing is that the same are super effective. Many studies have revealed that retention rates are as high as 80%.Did you know video on landing pages is capable of increasing conversion rates by not one or two but 80%. Also, the mere mention of the word “video” in email subject line bolster the open rates by 19%. One study even revealed that 90% of customers also say videos help them make buying decisions.
Before you embark on your video marketing plan, read on to know types of videos so that you zero down on what kind of video you want to create.
Educational videos are those which help brands to showcase how your products work or your services can be utilized. Right from unboxing to taking the tour to testing, you can show your potential buyers the same.
Corporate film or Brand videos
This type of video helps business to showcase company’s vision, mission, products and services. The major goal of such videos is to build awareness about the company and to attract target audience. Such videos comprise message by owner and company’s products and servies coupled with employees and overall firms vision.
Animated videos are one of the great formats as the strong visuals helps brands to explain product or service in a funny and engaging way.
Explainer and Whiteboard Animation Videos
Explainer videos are booming of late, firstly because of its affordability and secondly due to its proven effectiveness in growing a business. Such videos are an excellent marketing tool as it smartly clarifies your product or services for texts are quite tricky and boring.
360° & Virtual Reality (VR) Videos
With 360° videos, viewers can see any crook and cranny and any angle. The spherical video style allows viewers to experience a location or event without even being present at the location.
Augmented Reality Vidoes
Augmented reality takes marketing to next level as potential consumers mostly get attracted to the same as getting a chance to try a product and attracting them via a personalized approach gets people’s attention quite easily modern marketing. To seek help of AR to increase their sales in cut throat competition is quite a smart move.
All in all videos are an extremely powerful medium and most efficient and effective way to convey messages and illustrate complex ideas which can helps in lead generation and eventually sales.
Check out some of the samples of video marketing that we created for our brands.
Kreative Garage Studios is a one stop shop for video production that helps brands from varied sectors to harness power of video and internet marketing by engaging customers which later ignite sales and business growth. Contact us to know how we can help to grow your business.